The Italian Ceramic Association and Tedis carried out a research on strategic "go-to-market" marketing in the ceramics sector.
The research consist of a strategic analysis of the "go-to-market roadmap" of the ceramic sector for a reading of the criticalities and opportunities present on today's markets and to implement actions and synergies to better address the crisis, in particular in the following contexts:
- "go-to-market" model of the craft sub-sector,
- model of actions and implementation of opportunities and operational synergies between the various subsectors,
- analysis of problems related to counterfeiting and unfair competition.
